SERVICES / PROGRAMMATIC ADVERTISING

Programmatic Advertising Services

Master programmatic ad buying and engage the right customers in all markets with programmatic advertising services from one of the leading programmatic marketing companies.

1000+

Successful Campaigns

70+

Brands Joined

30+

Marketing Experts

B2B Programmatic Advertising for Boosting Your Ad Viewership Rates

Get real-time paid ad results with total freedom from the hassle of manually monitoring and optimizing your ads. Our programmatic advertising services can boost your ad viewership rates by 70%. We help you reach the right user on a suitable device at the right time. Our expert programmatic advertising team amalgamates sophisticated targeting with pertinent 1st, 2nd, and 3rd party data.

Affipedia is a professional programmatic marketing company that offers B2B programmatic advertising services and solutions for small and big businesses. We have been upgrading our data-driven approach for a decade with cutting-edge techniques to deliver the best results from your programmatic ads. Get ready to achieve greater transparency in programmatic and advance campaign performance.

Programmatic Advertising for Small and Big Businesses to Drive Conversions

Reach potential audiences wherever they spend maximum time online. We help you direct your budget to high-value inventory for improving response and brand performance. Our team of Ad experts lets you achieve greater transparency in direct programmatic advertising and improve campaign performance. Affipedia is a professional programmatic ad company that offers advertising solutions to boost the performance of paid ads with the following programmatic services.

Audience Intelligence

Audience intelligence develops highly targeted digital ad campaigns. Our programmatic experts use primary, secondary, and third-hand data to generate buyer personas and recognize your target audience’s demands and preferences. We extract data from data management platforms and use in-house analytics tools for better audience management.

Custom Whitelisting

We classify the right platforms based on your business goals, objectives, brand image, online presence, and target audience so that you can reach out to potential customers. We manually whitelist the platforms and URLs to connect with the new audience interested in your products and services. With Appnexus, Google Marketing Platform, and Google AD Manager, we target the most critical ad opportunities on the web.

Ad Creation

Our programmatic experts specialize in making click-worthy ads optimized with rich text and visuals. We create ads to connect and engage with your target audience and convert them into customers. We develop different ad formats so that you can connect with the right audience and offer measurable results.

Sharp Targeting

We help you display effective online ads before the right people on the online channels of their preferences. Our programmatic services professionals identify the right audience based on patterns and behavior. Then, ad experts create laser-targeted ads to connect with the audience and convert them into customers

Ad Optimization

Our expert bidders track and monitor your programmatic ad campaigns frequently, identify the underachieving areas of the campaign, and optimize ad campaigns for optimum results. We ensure your programmatic campaigns deliver maximum ROI and identify the best-performing advertisements and optimize them to progress their effectiveness.

Omni Channel Advertisements

Our programmatic experts understand the utility of creating omnichannel experiences through accurate content for native, social, cross-platform, and video platforms. Our experts target all vital digital mediums to confirm that your programmatic ads influence the potential audience at a suitbale time on the right platform.

Google Analytics Integration

Google Analytics experts at Affipedia integrate your programmatic ad campaigns with the Google Analytics platform and track the campaign’s performance. We understand how your ads reach the target audience and improve brand visibility, and we ensure you get the total value of an investment with better output.

Remarketing Strategy

We offer remarketing services through programmatic ads by identifying the customers who are not engaged with you. We convert and re-engage the customer using effective and highly-targeted remarketing campaigns for enhanced traffic, conversion, and sales.

Real-time Bidding

Affipedia’s expert bidders detect the best DSPs on the web-based on factors and parameters of security, analytics, and precision. We also conduct real-time bidding and employ the best ad campaign platforms for your marketing ads.

In-house certified Google Ads experts

Advanced ad placement and strategic ad testing

Real-time monitoring and omnichannel solutions

Ad creation and optimization technology

24/7 reporting access detailing campaign performance

Customizable monthly reports

Bi-monthly opportunity reporting

In-person, phone, and email communication

Affipedia Differentiator

Affipedia is one of the top programmatic buying and marketing companies that offer a wide range of programmatic advertising services. These services include ad creative and testing, campaign setup, daily optimization, full media planning, monthly reporting, ongoing campaign consulting, and analysis. Our programmatic advertising process includes onboarding, setting up, reviewing, and refining. We ensure our clients get outstanding results that match and overcome their genuine expectations. Look at why Affipeida is the right partner for your next ad campaign.

Affipedia is a recognized marketing automation service-providing company that helps you automate your marketing and sales engagement processes efficiently to generate more leads, convert leads to sales, and optimize return on investment (ROI). Our automation service experts enable businesses to excel with our time-tested and trusted marketing automation solutions.

Frequently Asked Questions (FAQ)

What is considered programmatic advertising?

In simple terms and plain words, programmatic advertising relates to an automated technology for buying digital ad space. It differs from manual advertising, which largely depends on interpersonal communication between the marketer and publisher. Programmatic advertising controls complex algorithms and data insights to serve ads to relevant users at the right place, time, and price.

What are the 4 prime components of programmatic advertising?

A demand-side platform (DSP), a data management platform (DMP), an ad exchange, and a supply-side platform (SSP) are four prime components making up the essential background of a programmatic advertising ecosystem.

What are programmatic advertising services?

Generally, programmatic advertising services are like digital advertising services that cover programmatic ad campaign creation, management, and monitoring. Business enterprises can deliver highly targeted ads based on programmatic advertising services.

What brands use programmatic advertising?

Programmatic advertising occurs in various digital channels comprising a display, video, mobile, and social.

Traditional offline channels have gone digital, and out-of-home channels promote themselves programmatically via digital screens. A few years back, programmatic campaigns were meant only for larger budgets and media agencies. Now, smaller brands can also increase their access to modern advertising technology with the rise of self-service tools.

Who is the leader in programmatic advertising?

Programmatic advertising has registered an impressive growth rate recently in the United States and other parts of the world. Ad spending in the US has been projected at $100 billion in 2022. The following are the leader in programmatic advertising.

1. Demand-Side Platforms (DSPs) – Adobe Advertising Cloud DSP, MediaMath, AdRoll
2. Supply-Side Platforms (DSPs) – PubMatic, Google Ad Manager, Criteo
3. Ad Exchanges – Xandr, PubMatic, and SmartyAds
4. Data Management Platforms – Audience Studio, theTradeDesk, and Lotame

What is programmatic marketing?

Programmatic advertising is a unique and reliable way to automatically buy and optimize digital campaigns. It is not related to buying directly from publishers. Programmatic advertising replaces human negotiations with AI optimization and machine learning to increase efficiency and transparency for the publisher and advertiser equally. Moreover, it concerns real-time auctions, where advertisers buy ads when visitors load a website.